I receive questions about photography & about being photographed almost daily. I share some of my favourite questions on the blog, so that everyone can benefit from the answers.
Q: I have photo skills but don’t know where to start in a business direction & don’t have money to buy better equipment or develop a nice brand image. HELP?
That’s wonderful that you want to start your own business! Congratulations on taking the first step and declaring your intention.
I’m not going to lie, starting a business is hard work filled with a hell of a lot of sacrifices, especially in the first couple of years. I suggest you hold on to your day job while you figure out what kind of photography you want to do. Draw up a business plan, research, research and research some more. Start offering your services at an entry level price and save any money coming in for gear and setting up your business. Connect with people who can help you with your initial visual identity, but don’t invest too much money on branding until you’ve been in business for a while and know exactly what your brand is about. The number one factor in succeeding is perseverance. The difference between survival, EVEN when you’re successful, is being prepared to work hard and stick. it. out.
So yes, it’s not a glamorous answer, but it’s the truth. If you’re prepared to work hard, always keep developing your skills to make sure what you’re selling is up to scratch, keep learning about the business side (as that’s what you’ll be spending most of your time on), and be organised, slowly but surely you will move towards full-time entrepreneurship. Do be honest with yourself about whether you love the idea of running your own business, as much as you love photography. If the answer is no, you might be happier being a photographer working for someone else.
If you do decide to go for it, learn to get comfortable with promoting yourself. Blog your work, interact with other photographers, network with people in the industry, just be consistently out there and the work will come. Don’t waste money on paid advertising when you’re starting out, you have all the free tools (such as different social media platforms) you need online, you just need to find the time to learn to utilise them properly.
Also. Don’t forget to HAVE FUN with it all!
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